How Can a Mobile Website Help Your Real Estate Business?

A mobile website can help you as a Real Estate Agent in so many ways, so let’s look at a few scenarios to illustrate this.

Out and About: Scenario One

Bob Jones is in the market for a new house.  Using his laptop at home, he’s looked at houses on the internet, shortlisted a few that look promising, and is driving around looking at areas he’s interested in.  Suddenly he comes across a house for sale that’s not on his shortlist.  It looks really nice, in a perfect location and Bob would love to find out more.  He pulls up to the side of the road and gets out his mobile smart phone.

The sale sign has the realtor’s number on it, but he doesn’t really want to chat at this stage, nor does he have time to chat, so he looks up the website on the internet, using his cell phone’s network connection.  Five minutes later he’s still waiting for the website to load.  Running out of time and patience, Bob gets back in the car and decides it just wasn’t meant to be.  He’s got other houses to look at and hopefully one of them will be the one.  Bob drives off and forgets about that particular house.

Out and About: Scenario Two

Like Bob in Scenario 1 above, Mike Davies is out and about looking at areas he’s interested in living.  He’s spotted a house that’s for sale that he likes the look of and pulled up to the side of the road.  

Mike pulls out his smart phone and right there on the sale sign, next to the phone number of the Realtor and the web address, is a QR code.  Excellent!  Mike’s been seeing these funny bar codes around places more and more and knows that if he scans it with his mobile phone, it will probably open up a web browser and direct him to a page on the internet.

A few seconds later Mike has all the details of the house he’s standing in front of, right there on his mobile phone.  He can see what the kitchen looks like, how big the bedrooms are, and what a fabulous back yard it has.  It looks perfect for him and his family!  

He’s so excited about this house that he bookmarks it to his favorites and then shares it with his friends and family on Facebook and Twitter.  Mike taps one of the thumb friendly buttons and quickly fires off a text message to the Realtor to arrange a proper viewing.   
If things all go to plan, Mike and his family will be in their new home sooner than they thought!

Statistics show that it’s not just when they are out and about that people use their mobile phones.  Smart phone usage while at home is very common.  So let’s look at another situation where having a mobile website would benefit you as a Real Estate Agent.

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